Alaniz Health is a marketing agency focused on healthcare equity for diverse and underserved communities.

Roxanne founded Alaniz based on her dream of helping businesses grow. Roxanne’s vision has propelled the company to become a fully integrated agency with core competencies in business strategy, advertising, digital marketing, and public relations.

Roxanne is a 25-year business and marketing veteran with experience ranging from owning and operating her own businesses to working with global brands as an advertising executive for ABC and Disney. When she’s not working, you can find her driving the California coast in search of the perfect wave and spending time with her family in Capitola.

Andrew joined Alaniz as a partner in 2011 to manage our directional strategy and internal organization. Andrew has played a key role in integrating technology into our core service areas, including the development of our advertising, digital, and PR infrastructure.

Andrew has a 15-year background in consulting, business development, and integrated marketing and has done extensive work in the pharmaceutical, legal, and high tech industries. He is also fluent in several languages and was raised and educated abroad during his early years.

With a strong background working with established B2B Saas companies and burgeoning startups, Jennefer is a valuable member of our team. She has a natural affinity towards data science, content management, and client relationship building. When not at work you can find her working in the garden and riding her bike.

Beth Amatrone is a seasoned professional in clinical research marketing, bringing over 15 years of experience to her role as Strategic Partnership Lead, Clinical Research at Alaniz. She has a proven track record of developing and executing strategic marketing initiatives that enhance patient recruitment and engagement for clinical trials. Beth’s expertise lies in crafting targeted messaging and leveraging digital platforms to reach diverse populations, ensuring inclusivity in clinical research. Her leadership has been instrumental in driving growth and fostering strong relationships with research sites and organizations. Beth holds a Bachelor’s degree from California State University East Bay. Outside of work, Beth enjoys golfing, skiing, and embracing the outdoors.