Driven by Purpose. Defined by Impact.

Roxanne founded Alaniz based on her dream of helping businesses grow. Roxanne’s vision has propelled the company to become a fully integrated agency with core competencies in business strategy, advertising, digital marketing, and public relations.

Roxanne is a 25-year business and marketing veteran with experience ranging from owning and operating her own businesses to working with global brands as an advertising executive for ABC and Disney. When she’s not working, you can find her driving the California coast in search of the perfect wave and spending time with her family in Capitola.

Andrew joined Alaniz as a partner in 2011 to manage our directional strategy and internal organization. Andrew has played a key role in integrating technology into our core service areas, including the development of our advertising, digital, and PR infrastructure.

Andrew has a 15-year background in consulting, business development, and integrated marketing and has done extensive work in the pharmaceutical, legal, and high tech industries. He is also fluent in several languages and was raised and educated abroad during his early years.

Gerri brings a wealth of experience to her role as Alaniz’s community relations ambassador and business development executive. She is responsible for Alaniz’s presence in the San Francisco Bay Area communities and has fostered relationships with many charities and organizations in the area. She is also involved as a leader in the Latino community and with the Women’s Initiative. Tambíen, se habla Español.

Julian Hoover is a Web + SEO Specialist based in the Bay Area with over 10 years of experience building high-performance websites in WordPress and HubSpot. He combines strong technical skill with a detail-oriented, organized approach—translating creative and marketing goals into clean, efficient, and user-friendly digital experiences. Known for persistence and problem-solving, he is passionate about optimizing performance, accessibility, and design consistency across every build.

Jennefer brings a thoughtful blend of psychology, healthcare marketing, and project management to the Alaniz Marketing team. With a background in psychology and experience co-authoring peer-reviewed academic journals, she takes a research-informed approach to campaign strategy and community engagement. Jennefer specializes in making complex ideas clear and accessible, especially for diverse and underrepresented audiences. Her technical background as a web developer adds an edge to her digital work. When she’s not managing projects or collaborating with community partners, you can find her on the tennis court or enjoying a hike outdoors.

Alex is an experienced project manager with a background in operations and project management, particularly within tech startups and digital marketing. Outside of work, she enjoys traveling to find inspiration and broaden her perspectives. Alex is known for her proactive approach to problem-solving and her ability to drive synergy, while maximizing productivity throughout every project lifecycle.

Esteffani coordinates campaigns for our Hispanic marketing division. Esteffani has a background in hospitality management and also managed operations at a renowned surf and paddle board shop, Capitola Surf and Paddle.  In her (not so) free time, Esteffani can be found chasing a handsome one year old around the surf village of Capitola.

Bob Schnell is a recent Virginia transplant to Marin County. His focus is in branding, headshot and lifestyle photography. I his free time, he explores the natural beauty of Northern California with his fiancee.

Jason Satterlund is an award-winning director and owner of Big Puddle Films, a full-service film production company established in 2001.

Satterlund has been writing and directing films for over 25 years. He travels the world creating feature films, television series, commercials, music videos, and documentaries.

Satterlund wrote and directed the award-winning feature film The Record Keeper, which premiered at the Raindance Film Festival in London and is the creator of the children’s TV show, Studio 316. When he isn’t busy directing his own projects, he enjoys teaching filmmaking workshops, shaping the filmmakers of the future.

While Travis is not technically a part of our team, he’s definitely a part of the Alaniz family and key to our IT operations running smoothly. Travis and his team at Marin Mac Tech and Fort Point IT helped us design and set up our technology infrastructure and keep things running on point day in and day out. 

Ella is proud to be part of the Alaniz team. In her spare time, she enjoys playing fetch, going on runs with her mom, and eating lots of meat.