Roxanne Alaniz, CEO of Alaniz Health, Featured Speaker at 2024 BioPharma eMarketing Summit in Philadelphia
San Francisco, CA – March 20, 2024 – Alaniz Health is proud to announce that its CEO, Roxanne Alaniz, was a featured speaker at the 2024 BioPharma eMarketing Summit, held at the Philadelphia Marriott Downtown on March 20-21. Roxanne delivered a keynote presentation on the topic “Serving Underserved Patient Populations in Clinical Research: Connecting with Diverse Communities.”
The BioPharma eMarketing Summit is a premier event that gathers industry leaders to explore cutting-edge strategies in healthcare digital marketing. The summit focuses on how marketers can leverage the digital transformation in healthcare to better serve both healthcare professionals and patients. Roxanne’s presentation was a highlight of the summit, offering critical insights into how the healthcare industry can overcome barriers to participation in clinical research for underrepresented populations.
Her talk delved into innovative strategies for reaching underserved communities, including culturally tailored outreach, community engagement, and digital marketing approaches that have successfully driven diversity in clinical trials. Roxanne’s work has been instrumental in bridging the gap between clinical research and diverse populations, helping ensure that clinical data more accurately represents all patient populations.
“Engaging underserved communities requires more than just marketing; it requires building trust and delivering value,” said Roxanne Alaniz. “Our work at Alaniz Health focuses on making healthcare accessible and inclusive by connecting with diverse groups in meaningful ways.”
Roxanne’s presentation can be viewed here: Watch the Video.
For more information about Alaniz Health and its commitment to advancing diversity in clinical research, visit alanizmarketing.com.
Contact:
Media Relations
Alaniz Marketing
press@alanizmarketing.com
(415) 892-5252
About the BioPharma eMarketing Summit
The BioPharma eMarketing Summit is an annual event that brings together industry leaders, marketers, and innovators to discuss the future of healthcare marketing in the digital age. Focused on the intersection of digital transformation and healthcare, the summit explores how marketers can improve patient engagement, drive innovation, and rethink healthcare strategies to better serve healthcare professionals and patients alike.
