WEBINAR PRESENTED BY ALANIZ HEALTH
How to Rebrand Your DEI Programs: The Language May Change, But the Mission Endures
Alaniz Health Presents...
How to Rebrand Your DEI Programs: The Language May Change, But the Mission Endures
Wednesday, June 18, 2025
10:00 AM PT / 1:00 PM ET
Zoom (Registration Required)
On-Demand Access Available After Event
Futureproof Your Brand: Reframing Equity in America Amid the DEI Backlash
As political and cultural tides shift, many organizations are rethinking how they communicate around equity, inclusion, and representation. Words like “DEI” may be fading from headlines, but the responsibility to reflect real people—and build trust across communities—is still critical.
So how do you move forward when the language you once used is no longer safe, clear, or effective?
This webinar brings together strategic and creative leaders from Alaniz Health, along with featured speaker Brian Thibodeau, to explore how brands can evolve with intention. You’ll learn how to clarify your message, reframe your identity, and communicate what matters—without compromising your values.
You’ll Learn:
- How to navigate creative strategy through regulatory, political, and cultural constraints
- Lessons from a national clinical trial brand evolution and the power of renaming
- What underrepresented populations (URPs) actually want to see in branding—based on fresh survey data
- A practical Brand Communication Framework to align internal vision with external storytelling
- How to balance aspiration with authenticity in a way that builds trust
- A live brand redesign, based on real attendee submissions
Bonus Resource
All attendees will receive the Rebrand Starter Kit, featuring:
Five Questions to Guide a More Intentional Brand, developed by Brian Thibodeau.
Register here.
Featured Speakers
Your Host Roxanne Alaniz
Founder & CEO, Alaniz Health
Roxanne Alaniz is a visionary business strategist and the founder of Alaniz Health, a fully integrated agency known for its leadership in brand strategy, marketing, and public relations. With over 25 years of experience—including executive roles with ABC and Disney—Roxanne brings both entrepreneurial agility and deep brand insight to organizations navigating change.
Brian Thibodeau
Fractional Executive Creative Director, Alaniz Health
Brian is a seasoned creative director with two decades of agency and branding experience serving some of the world’s most recognized brands. A graduate of the VCU Brandcenter (2008) and faculty member at Denver Ad School, Brian leads national workshops including Art of the Audience and specializes in helping mission-driven teams turn internal clarity into external resonance. He is a StoryBrand Certified Guide and a practitioner of strategic empathy, equipping organizations to communicate with intention, precision, and humanity in a rapidly evolving cultural landscape.
Who Should Attend
- Brand, marketing, and communications leaders
- Creative directors and DEI advisors
- Nonprofit, public sector, and mission-driven teams
- Anyone grappling with how to reframe their brand in today’s cultural climate
Reserve Your Spot
Space is limited. Bring your team. Bring your questions.
